In the ever-evolving realm of community education, the quality of a course and program is but a starting point. The true challenge lies in establishing a profound connection with the community, fostering familiarity, positive image, and trust towards both yourself as an individual, your educational provider, and the courses you offer. This necessitates the implementation of the "Three 10s" strategy.
The Three 10s: Familiarity, Affinity, and Trust
Visualise a spectrum from 1 to 10, where 10 denotes maximum recognition, fondness, and reliance. The objective is to bring your audience as close to 10 as possible for three pivotal aspects: yourself, the educational provider, and the courses provided.
Here is a checklist and some tips to ensure you have it covered.
Yourself:
Engage in community activities, donations, and charitable endeavours to become a familiar and esteemed presence.
Authenticity is paramount—being likeable requires genuine charisma and personality.
The Provider:
Whether you are the proprietor or an employee, position the provider as a community-oriented entity.
Assume the role of the number one advocate, actively endorsing the provider through donations, fundraisers, and community events.
The Course:
Establish a personal connection, emphasising its significance over mere informational aspects.
Share case studies and course insights to bridge the gap between awareness and authentic interest.
Translating Offline Success to the Digital Realm
In the digital era, it is imperative to adapt these strategies to online platforms, particularly social media:
Share your community involvement online, showcasing your likeable and trusted persona.
Leverage personal narratives and experiences to connect with your audience.
The Provider:
Utilise social media to highlight the provider's community-centric initiatives
Share success stories, contributions, and events to build a positive online reputation.
The Course:
Harness social media platforms to disseminate case studies and relevant information.
Contemplate crafting pre-course content or offering free digital resources to engage potential learners at the outset of their educational journey.
Case Study: The Trump Approach
Taking inspiration from the political arena, Donald Trump's presidential campaign adeptly employed these methods. By crafting a likeable and recognisable persona, showcasing community involvement, and most importantly emphasising relatable messaging, Trump effectively garnered the trust and support of a substantial amount of Americans.
In conclusion, the trajectory to becoming the pre-eminent educational provider in the community necessitates a strategic elevation of the three 10s.
Whether offline or online, cultivating genuine connections, championing community engagement, and leveraging digital platforms can propel your educational initiatives to unprecedented levels of success.
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